Banks and Card Associations look to make up for lost revenue from card swipe fee caps
Since the government capped debit card swipe fees on October 1, 2011, banks and card associations are looking for ways to make up for lost revenue. Bank of America Corp plans to charge debit card customers a $5 monthly fee starting in early 2012. It is rumored that other banks will follow suit.
The debit card swipe fee reform caps debit card swipe fees at about 21 percent, down from close to 44 percent. Economic analysts expect the cap to save merchants and consumers more than $6 billion a year.
Visa Inc. and MasterCard Inc. have hiked the fees they charge to merchants for small ticket transactions. According to Trefis Team’s article “Rising Debit Card Fees May Swipe Value from Visa, MasterCard” on forbes.com, to retrieve lost revenue, “…banks are forcing card networks to raise debit card fees for small transactions.” Paying in cash is quickly becoming outdated; from 2008 to 2011, the number of transactions processed by Visa rose from 37.7 billion to about 54 billion. Trefis believes that it is likely that the fees that merchants pay on a $2 transaction—which is currently at about 8 cents—could possibly triple, and that the increase in fees could decrease the number of transactions—thus hurting Visa Inc. and MasterCard Inc. stock.
Sources:
http://www.statejournal.com/story.cfm?func=viewstory&storyid=110839


